It is not just the American auto companies suffering, it is the whole auto industry. Toyota reported three times its expected operating cost. The article tells us that by the increasing value of the Yen, it has hurt Toyota by sales in oversea companies. This brings out the question whether it could of been worthwhile to hedge against exchange rate risks so that they could make a steady profit. In the current economic state there will be a lot of what-if questions asked by different companies.
http://news.bbc.co.uk/2/hi/business/7873731.stm
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